Our Story

Origin Story

A trip to the doctors revealed a diagnosis of an allergic reaction, although the cause of which was unknown. I was told it would go away on its own; however my expectations of the swelling returning to normal within days didn’t match reality. Days became weeks and weeks became months.

During this period, I was bombarded with comments from people I interact with daily, telling me that I looked tired and confidently pointing out the obvious bags under my eyes. In doing so, my own confidence was gradually fading and my self-consciousness was gradually growing.

It was this feeling of raw vulnerability that led to the idea of using makeup to cover up my noticeable undereye bags. I started using skincare products and concealer and it wasn't long before I found the lack of premium skincare products available for men. Shortly afterwards, Sons Of Adonis was born.

Founder of Sons Of Adonis

Shakti Sood

Our Mission

Our primary goal is to help men look and feel more confident by normalising skincare and makeup for men. We provide unrivalled product performance and quality through a deep understanding of the specific needs of men. 

Men's skin is different to females. That's why we set out to develop a products specifically for men. The formulas we have designed and perfected over a number of years are non-oily, moisturising, non-irritating and non-caking - to give you what you need to thrive.

Why Do We Need Makeup For Men?

There are fundamental differences between the skin of males and females. This is in part due to biological hormonal differences, whereby the increased testosterone in men causes increased sebum production making the skin significantly oilier than that of a female.

In addition to this, the frequent shaving by men can lead to increased sensitivity and irritation.  

We also understand that men typically want a more natural and undetectable finish. Skincare products and makeup that have a shiny appearance and can cake on the skin only draws attention to the fact the individual is using skincare and makeup. That's why we have developed tried and tested lightweight formulas that promote healthy nourished skin and cover blemishes while looking natural.