A trip to the doctors revealed a diagnosis of an allergic reaction, although the cause of which was unknown. I was told it would go away on its own; however my expectations of the swelling returning to normal within days didn’t match reality. Days became weeks and weeks became months.

During this period, I was bombarded with comments from people I interact with daily, telling me that I looked tired and confidently pointing out the obvious bags under my eyes. In doing so, my own confidence was gradually fading and my self-consciousness was gradually growing.

It was this feeling of raw vulnerability that led to the idea of using makeup to cover up my noticeable undereye bags. I started using skincare products and concealer and it wasn't long before I found the lack of premium skincare products available for men. Shortly afterwards, Sons Of Adonis was born.

Founder of Sons Of Adonis

Shakti Sood