“It takes me a couple of seconds in the morning to pop this on, leaves me feeling more confident.”
Thomas - @urbanmaleuk
4.92 |5 Based on 13 Happy reviews
Men's Concealer
Our men's concealer delivers instant, undetectable coverage that looks like your skin, not makeup.
Limited Stock availableSelect Shade: Fair
Need help choosing your shade?
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One-time purchase
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5-8 day delivery
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100% Vegan
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Made in the UK
Goes great with...
Age Defying Men's Moisturiser
Men's Purifying Cleanser
Product Details
How to use
Easy Returns
Shade
AS FEATURED IN…
Made in the UK
Developed and manufactured in Britain to rigorous quality standards – no shortcuts.
Risk-Free Guarantee
Try it for 90 days. If you're not completely satisfied, we'll refund every penny. Simple as that.
Packed with the Good Stuff
Vitamin E and sunflower seed oil work together to calm, nourish, and hydrate your skin.
90-DAY MONEY-BACK GUARANTEE
Find Your Shade
Pick the concealer that matches your skin tone.
- A choice 1
- B choice 2
Choose Fair
- C choice 3
- D choice 4
Choose Medium
- E choice 5
- F choice 6
Choose Dark
Looking Your Best Has Never Been Easier
Want to look sharp but don't have time for complicated routines? Our concealer works instantly – no tutorials, no trial and error. Just press, blend, done.
- Works in seconds - Apply, blend, move on with your day
- Made for men's skin - Handles oil and thickness without looking fake
- Strengthens while it covers - Vitamin E and natural oils improve skin over time
“Friends commented I look fresher and healthier. I’m going to keep using it from now on.”
Adam J - Verified Customer
Don’t Just Take Our Word For It!
Hear from men who've made the switch to looking their best every day.
“Really is a very good product. I chose the fair one and brought it specifically for the odd blemish and it hides them so good. You only need a tiny amount which blends in so easy. Another quality product from SOA”
Darren Smith - Verified Customer
Excellent stuff. TINY quantities are needed if you want a healthy glow.Or you might need to look a little less dreadful after a good night out.👹.
Remarkably good value for your hard earned £££ Swift delivery too.
Philip Sanderson - Verified Customer
“This powerhouse concealer is ideal for hiding any skin imperfections when you want to look and feel your best.”
Steve B - Verified Customer
The Concealer That Finally Gets It
Right For Men's Skin
Here's what sets this apart from everything else you've tried:
Instant Fix with an Invisible Finish
Dark circles and spots vanish in seconds with coverage that looks like your skin.
The formula won't cake, flake, or leave you looking shiny. Apply once in the morning and forget about it – nobody will guess you're wearing concealer.
Treats Your Skin While It Covers
This isn't makeup that sits on top—it's a treatment that works while you wear it. Vitamin E and sunflower seed oil feed your skin throughout the day, fighting breakouts and helping heal blemishes.
The water-based formula absorbs quickly without greasiness, delivering serious hydration that strengthens your skin against free radicals. It actively supports cell development and helps treat acne, eczema, and scarring, so your skin improves with every use.
“Sons Of Adonis is my choice both personally and professionally.”
James Clark - professional makeup artist
“Sons Of Adonis is my choice both personally and professionally.”
James Clark - professional makeup artist
Shine-Free Hydration
Your skin needs moisture to look its best, but most products leave you looking shiny or feeling sticky.
Our concealer uses water-soluble ingredients that hydrate deeply while maintaining a natural, matte finish. The advanced formula keeps your skin comfortable all day without any unwanted gloss.
- Matte finish - Essential hydration without the shine or sticky feeling
- Long-lasting comfort - Skin stays moisturised without looking greasy
- Advanced formula - Water-soluble ingredients work lighter and cleaner
How to use
Simple steps to sharp skin – no tutorials required.
1 Dispense
Squeeze out a small amount onto your fingertip. Start with less—you can always add more.
2 Apply
Dab directly onto dark circles, blemishes, or red spots. Target problem areas only to begin with.
3 Blend
Pat gently outward from each spot using your fingertip. Patting works better than rubbing.
4 Finish
Check in natural light and add more if needed. Sets to an invisible, matte finish.
4.92 |5 Based on 13 Happy reviews
Why Should You Look After Your Skin?
Because your face is the first thing people notice about you.
Anti-Ageing
Start protecting your skin now to keep looking younger longer.
Appearance
Good skin is the foundation of looking put-together and at your peak.
Attractiveness
72% of partners prefer men with healthy-looking skin. The numbers don't lie.
Confidence
When you look good, you feel unstoppable. Simple as that.
Customer Reviews
4.92 |5 Based on 13 Happy reviews
Frequently Asked Questions
Need more info? You can find it here.
How do I find the right shade of concealer?
Match your jawline, not your forehead or cheeks. Your jawline shows your true skin tone because it's less affected by sun exposure or redness. If you're between shades, go slightly lighter – it's easier to blend down than up.
How do I use men's concealer?
Start with clean, dry skin. Dispense a small amount (less than you think) and dab it directly onto dark circles, blemishes, or red areas. Blend gently with your fingertip using a patting motion, not rubbing. Build coverage gradually if needed.
Which concealer should I use?
Our concealer is specifically formulated for men's skin, which tends to be oilier and thicker than women's. The water-based formula won't clog pores or look heavy, while the matte finish prevents that obvious "makeup" look most men want to avoid.
Where do I put concealer?
Focus on areas that make you look tired or uneven: under-eye circles, around the nose, chin blemishes, or any red spots. Don't try to cover your entire face – just target the problem areas for the most natural result.
Will people notice I'm wearing makeup?
No. The formula is designed to disappear into your skin completely. It won't catch light, feel sticky, or leave visible edges. Most people will just think you look well-rested and sharp.
How long does one tube last?
With daily use, one 15ml tube typically lasts 3-4 months. You only need a tiny amount each time – most men use too much when they first start.
Will this help my acne?
Yes, in two ways. The coverage immediately hides redness and blemishes, while the vitamin E and sunflower oil in the formula actively work to reduce inflammation and help heal problem areas over time.
4.92 |5 Based on 13 Happy reviews
Look Your Best Without The Fuss
Stop settling for tired-looking skin when the fix takes 30 seconds each morning. Sons of Adonis concealer covers what you want hidden while actively improving your skin over time.
- Covers dark circles and blemishes instantly
- Treats skin with vitamin E and nourishing oils
- Undetectable finish that won't look obvious
“It takes me a couple of seconds in the morning to pop this on, leaves me feeling more confident.”
Thomas - @urbanmaleuk
Frequently Bought Together
Pair with our other products to look your smoothest and sharpest.
