Contrary to the opinions of some, men’s makeup is not a new phenomenon. Men have been using makeup for centuries, from ancient civilizations to modern celebrities. However, in recent years, men’s makeup has become more mainstream and accessible. More and more men are discovering the benefits of makeup, such as enhancing their features, expressing personality or giving a needed boost in confidence
But what is the next big thing in men’s makeup? What are the trends, products and innovations that are shaping the future of men’s beauty? Here are some of the things to look out for in 2023 and beyond.
Skin care Infused Makeup
Skin care is the foundation of any makeup routine, and men are becoming more aware of the importance of taking care of their skin. Makeup that can offer additional skincare benefits beyond the primary function of concealing or brightening skin is something that I see as growing trend in the future. For example, skincare-infused makeup that contains ingredients that nourish, hydrate and protect the skin, such as vitamins, antioxidants and SPF is a potential gap in the makeup market and is ideal for men who want to look good and take care of their skin at the same time.
Customizable Makeup
Customizable makeup is makeup that can be personalized to suit each individual’s skin tone, type and preference. Customizable makeup allows people to create their own products by choosing the shade, formula, finish and packaging that they want.
It eliminates the hassle of finding the right product among thousands of options and therefore has the potential to be more convenient and satisfying than ready-made makeup. It also ensures that the product matches the person’s skin perfectly and meets their expectations.
The Natural Look
One of the main goals of men's makeup is to achieve a natural and fresh look that enhances rather than masks the face. This can be done with products that offer light to medium coverage, such as concealers, BB creams and tinted moisturizers. These products can help even out the skin tone, hide blemishes, redness and dark circles, and create a smooth and radiant complexion
Brow and Beard Grooming
Brows and beards are two of the most prominent features on a man's face, and they require proper grooming to look their best. Brows can be shaped, filled and defined with products such as brow gels, pencils and pens. These products can help create a fuller, more symmetrical and more expressive brow look. Beards can be trimmed, styled and colored with products such as beard oils, balms and dyes. These products can help moisturize, nourish and soften the beard hair, as well as add some colour and dimension.
Nail Polish
Nail polish is not just for women either. More men are experimenting with nail polish to add some flair and fun to their look. Nail polish can be used to express your mood, personality or style, as well as match your outfit or accessories. You can go for classic colors like black, white or red, or try something more adventurous like neon, glitter or metallic.