We had a fantastic time hosting a week long pop up in John Lewis from 27/11/23 – 03/12/23. It was an amazing opportunity to showcase our products in such a prestigious UK retailer and interact with new customers. Here are some of the highlights of the experience:
The pop up was a huge success, attracting hundreds of visitors. Our pop-up at John Lewis was experiential, whereby customers could try on our products in store which included our premium mens concealer and our soon to be released face wash and moisturiser. Many customers who tried on our products went on to buy them which of course we were delighted to see.
The customers were very friendly and curious about our brand. They asked us questions about the benefits of makeup for men, the difference between our products and other brands, and how to apply them. We were happy to share our story and vision with them, as well as some tips and tricks on how to achieve different looks with our products.
The pop up was also a great way to promote our mission of normalising makeup for men, which is something that we are very passionate about. We believe that makeup can be a powerful tool for self-expression, confidence and creativity. We want to break down the stigma and create a more inclusive and diverse society where everyone can feel comfortable wearing what they want.
The experience was not only fun but also rewarding. We met some amazing people who supported us and our mission. We are so grateful to John Lewis for hosting us at their store, as well as all of the customers who came by to check out our products. We hope to see you again soon at another pop up event or online at www.sonsofadonis.com
Thank you for being part of this journey with us!